GMAC Insurance

In the hotly competitive auto insurance market, any delay in quoting rates to prospective policyholders can undermine chances of winning the business. Like many insurers, GMAC Insurance lets consumers get quotations online. After gaining an understanding of the insurer's customers, competitors and partnerships, Macquarium redesigned the online quote form to make it faster and easier to complete. Macquarium's redesign took into account business requirements, user requirements and the constraints of existing back-office systems.
Client: GMAC Insurance
Project Name: GMAC Insurance
Role: UI Designer, Front-End Designer/Developer